Option B · 6139 Grand Voyages Launch · Consumer

Cinematic

The same title and destinations, with each place melting into the next in a slow cross-dissolve, the way the Atlas films move.

The hero

The title fades in over Rovinj and stays; each destination dissolves into the next over half a second, then about 2 seconds on each place. 15-second loop.

The email

Same email in both options. Only the animated hero changes; everything below it is identical.
A hero made for each screen. A 600 × 400 GIF on desktop and a taller 600 × 750 version on mobile, each with its own framing of the destinations.
The title in the GIF: INTRODUCING / GRAND VOYAGES in Zalando Sans Expanded, white, small and widely spaced, over Rovinj, Florence, Lofoten, Seville and Taormina.
Inclusions as on the Atlas site: each expedition icon and name on the left, the list in the wider column.

Subject: NEW Grand Voyages: More to Discover. More Included.
Preheader: Longer journeys, enriching experiences and added inclusions.