Option A · 6139 Grand Voyages Launch · Consumer

Stripes

The double Aubergine stripe, the same one that runs under the hero, sweeps down each picture to reveal the next destination.

The hero

The title fades in over Rovinj and stays; the 6px stripe pair wipes from top to bottom in under a second and passes under the title, then about 2 seconds on each place. 16-second loop.

The email

Same email in both options. Only the animated hero changes; everything below it is identical.
A hero made for each screen. A 600 × 400 GIF on desktop and a taller 600 × 750 version on mobile, each with its own framing of the destinations.
The title in the GIF: INTRODUCING / GRAND VOYAGES in Zalando Sans Expanded, white, small and widely spaced, over Rovinj, Florence, Lofoten, Seville and Taormina.
Inclusions as on the Atlas site: each expedition icon and name on the left, the list in the wider column.

Subject: NEW Grand Voyages: More to Discover. More Included.
Preheader: Longer journeys, enriching experiences and added inclusions.