Atlas Ocean Voyages

Email proposal · 6139 Grand Voyages Launch · Consumer

Introducing
Grand Voyages

Two versions of the launch email. They are identical except for the animated hero at the top: A reveals each destination with the Atlas nautical stripes, B with slow cinematic dissolves. Open each one to see it on desktop and on mobile.

Option A, Stripes: the hero

The Atlas nautical stripes

A · Stripes

The double Aubergine stripe, the same one that runs under the hero, sweeps down each picture to reveal the next destination.

View email
Option B, Cinematic: the hero

Slow dissolves, as in the Atlas videos

B · Cinematic

The same title and destinations, with each place melting into the next in a slow cross-dissolve, the way the Atlas films move.

View email

Prepared by Carolina Loreto